We do not collect any personally identifiable information unless you voluntarily provide it to us. While you may use some of the functionality of the Site without registration, some of the activities and services might require you to subscribe or create an account. If you do not subscribe or create an account on or through the Site, the only information we collect will be “Non-Personal Information” (i.e., Information that is not traceable back to you and cannot be used to identify you. Non-Personal Information includes information such as the web pages that you have viewed.) through the use of “Cookies” (i.e., Small data files that are stored on the hard drive of a computer used to view web sites that are accessible only by the party or site that placed the Cookie on the hard drive). If you choose to subscribe or create an account through the Site, we may require you to submit “Personally Identifiable Information” (i.e., Information that can be traced back to you or used to identify you. Personally Identifiable Information includes information such as your full name, birthdate (to verify that you meet age requirements) and e-mail address). You are responsible for ensuring the accuracy of the Personally Identifiable Information you submit to SO SO Happy. Inaccurate information will affect the information you receive when using the Site and tools and our ability to contact you. For example, your e-mail address should be kept current because that is one of the primary means by which we are able to communicate with you.
If you do not agree with these terms, do not provide any Personally Identifiable Information to us.
3. The Information We Gather
SO SO Happy gathers two types of information about users:
3.1. Non-Personal Information
When users come to the Site, we collect and aggregate Non-Personal Information indicating, among other things, which pages of the Site were visited, the order in which they were visited and which hyperlinks were “clicked.” Collecting such information involves the logging of the IP addresses, operating system and browser software used by each user to the Site. Although such information is not Personally Identifiable Information, we can determine from an IP address a user’s Internet Service Provider and the geographic location of his or her point of connectivity.
You should be able to control how and whether Cookies will be accepted by your web browser. Most browsers offer instructions on how to reset the browser to reject Cookies in the “Help” section of the toolbar. If you reject our Cookies, certain of the functions and conveniences of the Site may not work properly, but you do not have to accept our Cookies in order to productively use the Site.
3.2. Personally Identifiable Information
We collect Personally Identifiable Information that you provide to us when you create an account, subscribe to e-mail newsletters, send e-cards to friends, participate in contests, sweepstakes and other promotions, or participate in online polls and surveys.
(a) Creating an Account. In order to subscribe to newsletters, send e-cards to friends, and/or participate in contests, sweepstakes, and other promotions, we may require you to create an account with us. During this process, you will need to provide us with Personally Identifiable Information that may include, but may not be limited to, your first and last name, date of birth, mailing address, e-mail address, telephone number and password. SO SO Happy will rely on you to self-report accurate information, and is under no obligation to take steps to verify any information that you provide.
(b) Sending E-Cards to a Friend. You can create and send an electronic postcard (“e-card”) to a friend using our Site. We may ask for a first name and e-mail address, and we may also ask for personal information about the intended recipient, like a first name and e-mail address.
(c) Participating In Contests, Sweepstakes and Other Promotions. From time to time, SO SO Happy may offer you the opportunity to participate in a contest, sweepstakes or other promotion through the Site. If you desire to participate in any such contest, sweepstakes or other promotion, you will be asked to provide us with certain information necessary to conduct such contest, sweepstakes or other promotion. This information may include, among other things, your name, age, mailing address, e-mail address and phone number.
(d) Participating in Online Polls and Surveys. SO SO Happy may, from time to time, utilize online polls and/or surveys. If you desire to participate in any such online poll or survey, you may be asked to provide us with Personally Identifiable Information, or you may be asked to provide only information that is not personally identifiable (such as first name only, city or state of residence, age, etc.).
4. How We Use (and Do Not Use) the Information We Gather
Please take some time to familiarize yourself with the different ways SO SO Happy uses the information that we gather.
4.1. Non-Personal Information.
SO SO Happy uses Non-Personal Information primarily in aggregate form to build higher quality, more useful services by performing statistical analyses of the collective characteristics and behavior of our users, and by measuring demographics and interests regarding specific areas of the Site.
4.2. Personally Identifiable Information.
(a) Creating an Account. SO SO Happy may use the Personally Identifiable Information that we collect from you when you create an account to contact you in connection with your use of the Site and to track who uses the various features and functionality offered at the Site. Additionally, we may use this information in determining the types of features, functionality, products and services to offer through the Site or otherwise.
(b) Subscribing to Newsletters. SO SO Happy uses contact information collected during subscription to send you the newsletter.
(c) Sending E-Cards to a Friend. When you provide information to send an e-card to a friend, SO SO Happy will only use the information given to send the e-card and will not retain the information once the e-card is sent.
(e) Participating in Online Polls and Surveys. SO SO Happy may share aggregate information about our users with our advertising partners, such as that gathered from online polls or surveys. Please however note that we do not give any personally identifiable information collected from users to any of our advertising partners.
5. Children’s Privacy
SO SO Happy requests that children consult with their parents before sending information to the Site. We encourage parents to monitor their children’s online activities, and to help us protect their privacy by instructing them never to provide their full name, address and other personal information without their parent’s permission.
6. Linked Sites
8. International Users
9. Accessing, Changing or Deleting Your Personally Identifiable Information
If you want to (a) delete your Personally Identifiable Information from our systems, (b) update the Personally Identifiable Information that you have provided to us, or (c) change your preferences with respect to contacts or other activities, you can e-mail Alison Kenney: Akenney@entonegroup.com. We try to promptly answer every e-mail, but may not always be able to do so. Keep in mind, however, that there will be residual information that will remain within SO SO Happy databases, access logs and other records, which may or may not contain such Personally Identifiable Information.
10. Questions, Comments or Concerns